Yesterday, I tweeted out a video about the future of publishing (Book Publisher Tries Reversing the Fate of Industry with Viral Video http://ow.ly/1nyv7) that used an interesting approach to how the publishing industry currently reacts to consumer needs (or how they perceive needs, at any rate). The video essentially suggests that the industry should take the opposite approach to marketing and they will succeed in marketing the the "new" generation. All fine and well and the video was nicely done.
Interestingly enough, the video was, for all intents and purposes, a remake of the video shown below that addressed a misperception of youth (I presume Gen-Y) in a more general sense. Why the publisher replicated the video in this manner (as pointed out by Open Culture today) without any attribution is beyond me. It's a powerful idea - to turn an idea on its head. Maybe the actual author was the same and was leveraging his/her previous work. I hope that's the case because there's a temptation to think that the "Lost Generation" doesn't care about intellectual property and I would think that another misclassification of this generation.
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